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Private Family Banking Review

Fact Checked by Jason Herring & Barry Brooksby
Licensed Agents & Life Insurance Experts.
Insurance and Estates, a strategic life insurance provider composed of life insurance professionals, is committed to integrity in our editorial standards and transparency in how we receive compensation from our insurance partners.
private family banking reviews

There’s a reason they say it takes money to make money.  If you’re trying to build wealth by investing, you need to have the cash or credit access necessary to acquire the investments.

To purchase an investment property, for instance, you’d probably go to a bank and ask for a loan.  If approved, the funds would be applied toward the purchase.

After closing, you’d own the property subject to the bank’s mortgage, and you would gradually pay back the debt over time.

A major downside of this approach is that the interest you’re paying to the bank eats away at any income you’re earning from the investment.  You have an asset, but you also have a liability balancing it out.

Even the wealth that builds up as equity as you pay down the loan is tied up in the property—illiquid and not easily accessible.

Private family banking is a personal wealth-building strategy designed as an alternative to the traditional model.  Rather than always turning to banks for capital, the idea is to use whole life insurance as a source of easily accessible liquidity that can be tapped without diminishing the growth-earning capacity of existing wealth.

Infinite banking, the “bank on yourself” approach, and private family banking are all variations on this central theme:  by developing your own personal credit source, you are enabling long-term wealth expansion and reducing the costs and risks of borrowing.

What is Private Family Banking?

Private family banking is a personal and family-based financial planning strategy that leverages cash value stored within a dividend paying whole life insurance policy to build wealth and minimize debt.

When you execute the strategy, you are not literally chartering a family bank to fund purchases and investments.  Instead, you are using a whole life policy as a source of capital.

The private family banking approach allows personal wealth stored within a life insurance policy to continue growing and compounding while also facilitating other wealth-building investments.


For example, an existing whole life policy’s cash value might be used as collateral for a contractual policy loan from the life insurance company.

The funds from the policy loan are then applied toward an income-generating asset, such as investing in real estate.

The policy loan is paid back gradually at a low interest rate while the cash value securing the loan continues to earn compounding interest the entire time.

Essentially you earn money in your investment and in your policy, simultaneously.

After the policy loan is repaid, you have the wealth stored in the policy, plus all additional growth earned, and the newly acquired income-generating asset.

The policy’s cash value is again available as a source of investment capital, and you can repeat the process toward the goal of long-term wealth accumulation.

But, this time, you have the income generated by the first asset to apply toward paying back the policy loan.

How Does Private Family Banking Work?

Whole life policies provide both a death benefit and cash value that builds with each premium payment and earns interest.

Wealth stored as cash value has high liquidity and can be accessed by surrendering a policy outright, making a partial withdrawal, or taking out a policy loan.

Private family banking generally relies on policy loans because, when you surrender a policy, you are giving up the right to the future death benefit, dividends, and any additional policy growth.

Or, if you make a partial withdrawal, the withdrawn funds reduce the policy’s cash value and future growth potential that takes place within your policy.

When can I take out a loan?

Eligibility for policy loans starts once a whole life policy has accumulated sufficient cash value.

Importantly, when you own a policy, you have a contractual right to policy loans.  The policy might need to be in place for a minimum period before the right kicks in, and the maximum loan value will be set at a certain percentage (usually 80 or 90 percent) of accrued cash value.

But the insurance company can’t deny the loan.  It doesn’t matter what your credit score is.

Buy Other Assets

Private family banking expands wealth-building potential by using contractual policy loans to acquire other appreciating assets.

You are using your life insurance as your own bank.

Because policy loans are backed by existing cash value, they have minimal borrowing costs and low interest rates.

Just as importantly, policy loans don’t come with any set repayment schedule, so you can pay back a loan at a schedule that works for your financial plan without any late fees.

If you don’t have access to cash, you usually can’t acquire investments.  However, even if you happen to have sufficient liquid savings available to purchase an investment asset with cash, the cash is no longer earning interest after you make the investment—the investment will hopefully be appreciating, but the cash itself won’t be (at least not for you).

Part of what makes the personal family banking approach attractive is that, while a policy loan is outstanding, the cash value securing the loan is still earning interest in the policy.

Your Cash Value Does Two Jobs At Once

So, cash value is working for you in two ways—it’s allowing you access to capital to invest, and it’s still growing itself.  The continuing growth in the policy offsets some or all of the interest charged on an outstanding policy loan.

The same principles apply if you want to use whole life policy loans as a source of cash to pay off existing debts.

Say, for instance, you have outstanding credit card debt totaling $10,000, and the credit card company is charging interest at twenty percent (which, unfortunately, may be on the low side these days).

That interest rate works out to $2,000 per year—money that is effectively wasted.

But, if you have enough accrued cash value for a $10,000 policy loan to pay off the credit card, you can

  • (1) get rid of the debt,
  • (2) save the $2,000 per year in interest, and
  • (3) continue earning interest on the cash value securing the loan.

Then, you can pay off the policy loan at your own pace at a much, much lower interest rate.

Even if it takes three years to pay back the policy loan, the net financial outcome will be a huge gain.

Advantages of the Private Family Banking Strategy

Some of the advantages provided by private family banking are inherent benefits of whole life insurance.  That is, even if you don’t fully implement a personal family banking strategy, just having a whole life policy will provide very real financial benefits to you and your family.

First, cash value whole life insurance is a reliable, effective tool for building long-term wealth.  Cash value increases with each premium payment and earns compounding interest.

That means the insurance company is paying interest on both the “principal” paid into the policy via premium payments and the interest that has already accrued.

Over time, compound interest results in dramatically greater growth compared to the simple interest (i.e., interest on principal only) earned by many investments.

And the interest rates paid by the insurance company are guaranteed, so there’s no risk that wealth held as cash value will decrease or that policy growth will stagnate in a down market.

Dividends paid by mutual insurance companies add significantly more to whole life’s growth potential because, when invested back into a policy, cash value derived from dividends also earns compounding interest.

As cash value increases, dividend payments from the insurer generally get larger.

Basically, the higher cash value rises, the faster it grows—a sort of snowball effect.

The wealth-building potential is further enhanced by the tax-deferred status of policy growth.

Instead of paying income tax on the interest and dividends earned each year, you don’t incur any tax liability until growth is actually withdrawn from a policy.

Policy loans are not taxable, so, unless you surrender a policy or withdraw more than the total premiums paid in, cash value won’t be reduced for taxes.

If the wealth in the policy is eventually paid out as a death benefit, the proceeds, including growth, will not be subject to income tax at all.

Tax Free Death Benefit

The death benefit itself is another inherent advantage of whole life insurance.

Even before a policy has had enough time to accumulate much cash value, the death benefit provides financial protection to loved ones.

If disaster strikes, the insurance company pays out the policy’s face value to the named beneficiary, who won’t owe any taxes on the proceeds.

Surviving family members can use the money as a means of support or as a head-start toward building their own personal wealth.

No Loan Payback Schedule

The personal family banking system relies on the general advantages of whole life to provide a low-risk, low-stress lending source.

When you take a policy loan, you don’t have to stretch your budget to make the payments because you can pay back the loan at your convenience, or not at all.

You also don’t have to risk depleting your cash savings—and leaving your family exposed if a financial emergency arises—to capitalize on a promising investment opportunity.

And there’s no risk that the insurance company will decide to sue you and obtain a civil judgment if you don’t repay a policy loan.  The insurer just waits and deducts any outstanding loan balance from a future death benefit payout or policy surrender.

Creditor Protection

And, finally, wealth stored as cash value in a whole life insurance policy is at least partially protected under the bankruptcy and creditor attachment laws in most states.

Typically, cash value is legally exempt from attachment up to a statutorily defined dollar amount, similar to homestead laws protecting residences.

Neither a creditor with a judgment nor a bankruptcy trustee can attach cash value up to the protected amount.

In some states, the exemption amount is unlimited, which means in those states all wealth held in a whole life policy is shielded from creditors and survives a bankruptcy intact.

Choosing the Right Policy for Private Family Banking

When using whole life as part of a personal financial strategy, it’s vital that you select the right company and policy.

Because much of the strategy relies on accumulation of cash value, you’ll want a policy designed to optimize early policy growth, often using paid-up additions.

These “becoming your own banker” policies are designed to have a lower death benefit starting off but more potential for early cash value accumulation.

Overfunding your life insurance can also markedly reduce the time it takes to build cash value, though there is a limit, which is based on the policy’s face value.

If premium payments go over that limit, the IRS treats the policy as a “modified endowment contract,” rather than as life insurance, and it will lose some of the tax advantages.

Another important attribute for a whole life policy used in private family banking is dividend eligibility.

To earn dividends, a policy must be a “participating policy” (or whichever term that company uses) issued by a mutual insurance company.

Dividends are a small portion of the company’s profits distributed to policyholders as return of premium.

They’re not technically guaranteed, but some insurers have consistently paid dividends every year for decades—or even for a century in a few cases.

If you get the right policy from the right insurer, dividends substantially increase cash-value accumulation and long-term growth potential.

Whole life policies also come with numerous optional living benefit riders varying between companies.

There are available riders that allow a policy to pay for long term care, increase the death benefit in the event of accidental death, or add on supplemental term coverage effective during the early years of the policy.

Whether riders are a good idea depends on your individual circumstances and goals.

In the right situation, a rider can perfectly enhance the value provided by a policy, but riders usually require higher premiums.


When properly implemented, the personal financial banking approach helps individuals and families escape debt and build long-term wealth with less of the stress, fees, and interest that come with working with a bank.

An experienced life insurance professional can help you decide if you are a good candidate for private financial banking, and, if so, help you find a whole life policy well-suited to your personal situation and wealth-building objectives.

So what are you waiting for? The team at I&E is ready and able to help you get the best policy for private family banking. Give us a call today and experience the I&E difference.

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