Guardian Life Insurance Review (2025): Comprehensive Analysis of Products, Ratings & Features

December 28, 2023
Written by: Steven Gibbs | Last Updated on: April 22, 2025
Fact Checked by Jason Herring and Barry Brooksby (licensed insurance experts)

Insurance and Estates, a strategic life insurance provider composed of life insurance professionals, is committed to integrity in our editorial standards and transparency in how we receive compensation from our insurance partners.

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About Guardian Life Insurance

Company Highlights

  • Founded over 150 years ago (paying dividends to policyholders since 1868)
  • One of the largest mutual insurance companies in the United States
  • Set to pay out a record $1.6 billion in dividends to eligible policyholders in 2025
  • Over $11.4 billion in capital as of 2023
  • $2+ billion in operating income for the first time in company history (2024)
  • Perfect 100 Comdex ranking

Guardian Life has been around for over 150 years. The company has a long, storied history as one the premier life insurance providers in the country. It is a Fortune 250 global financial services company and continues to demonstrate exceptional financial strength and stability.

The company boasts significant assets under management and has over $600 Billion life insurance in force, making the Guardian Life Insurance Company of America one of the largest mutual insurance companies offering life insurance in the U.S.

What is a mutual life insurance company?

There are two types of companies out there: mutual and stock. A stock company operates first and foremost for the benefit of its shareholders. The shareholders represent the owners of the company and decisions are made in the best interest of those owners.

On the other hand, mutual insurance companies are owned by the policyholders. The participating policyholders earn a return of premium in the form of dividends based on the performance of the company. Mutual insurance companies operate in such a way as to maximize the value for the policyholders.

So which is best?

Being with a mutual company makes a lot of sense since the company is looking out for your best interest (maximizing policyholder value) rather than the best interest of the shareholders (maximizing stock holder value).

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Guardian Life Ratings & Financial Strength

Guardian Life is one of the most financially secure insurance companies available, as reflected in its exceptional ratings from all major rating agencies. The company receives these high marks due to its commitment to limiting risk, its competitive advantage in the marketplace, and its substantial capital reserves.

Guardian’s current ratings:

  • A.M. Best rating: A++ (Superior) (highest rating)
  • Fitch rating: AA+ (Very Strong)
  • Moody’s Investor Service rating: Aa1 (Excellent)
  • Standard and Poor’s rating: AA+ (Very Strong)
  • Comdex Ranking: 99 (near perfect score)

Additionally, Guardian has an A+ rating with the BBB and has been recognized by J.D. Power for excellence in customer service for numerous consecutive years.

Guardian’s mutual structure ensures that the company operates for the benefit of its policyholders rather than shareholders, a key factor in its consistent financial performance. The company has surpassed $2 billion in operating income for the first time in its history and ended 2023 with over $11.4 billion in capital, demonstrating exceptional financial stability and growth.

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2025 Product Updates

Latest Developments at Guardian Life

Guardian Life continues to enhance its product offerings, with significant updates to dividend payouts, annuity options, and digital capabilities in 2025. These updates reflect the company’s commitment to policyholder value, innovation, and holistic financial solutions.

Record Dividends for 2025

As a mutual company, Guardian Life is set to pay out a record $1.6 billion in dividends to eligible policyholders in 2025, the largest payout in the company’s history. This payment continues Guardian’s unbroken dividend record dating back to 1868, demonstrating the company’s financial strength and commitment to policyholder value.

Along with this record dividend payout, Guardian has increased its dividend interest rate to 6.10% for 2025, up from 5.75% previously. This increase reflects the company’s strong investment performance and prudent financial management, especially notable in the current economic environment.

New Annuity Products

In 2024, Guardian expanded its market-leading retirement solutions with the launch of several innovative annuity products:

  • MarketPerform RILA (Registered Index-Linked Annuity): This new product offers growth potential tied to market indices with customizable buffer protection against losses, designed for retirement savers seeking both growth and downside protection.
  • Guardian Secure Index Annuity: A fixed index annuity with features such as the Guardian Income Magnifier Rider, providing guaranteed lifetime income with growth potential.
  • Enhanced Income Annuities: Guardian has improved its immediate and deferred income annuity options, providing more flexible guaranteed income solutions for retirees.

These products reflect Guardian’s significant presence in the annuity market, with over $3 billion in annuity sales in 2023 and continued growth in 2024-2025.

GuardianWellâ„¢ Digital Hub

In 2024, Guardian launched GuardianWellâ„¢, a comprehensive digital hub for group benefits members that integrates wellness resources, caregiver support, mental health, and financial education. This platform reflects the company’s holistic “Mind, Body, and Wallet®” approach to customer well-being.

The digital hub enhances benefits utilization and provides personalized resources, reflecting Guardian’s ongoing investments in technology, AI, and data analytics to improve customer experience and operational efficiency. This initiative is part of Guardian’s broader digital transformation strategy, enhancing how customers interact with their insurance and financial planning tools.

Guardian Life Insurance Products

Guardian Life offers a comprehensive range of financial products, focusing on life insurance, annuities, disability income, investments, and dental insurance. For this review, we’ll focus primarily on their life insurance and annuity offerings.

Whole Life Insurance

Guardian’s flagship whole life insurance continues to see strong growth, with a 5-year compound annual growth rate exceeding 4% in individual sales. These policies are recognized for their guarantees, cash value growth, and robust living benefit riders.

Guardian offers several whole life insurance options, including:

Level Premium Whole Life Insurance

Guardian offers level premium whole life insurance to age 95, 99, and 120. In its most basic form, this is permanent dividend paying whole life coverage where premiums must be paid to a certain age. The company refers to their level premium whole life policies as L95, L99, and L120.

Limited Pay Whole Life Insurance

You can choose limited pay whole life, including 10 Pay Whole Life and 20 Pay Whole Life. You make premiums for 10 or 20 years, at which time no more premiums are due, but the policy remains in force for your entire life.

All Guardian whole life policies come with three key guarantees:

  • Guaranteed death benefit
  • Guaranteed cash value accumulation
  • Guaranteed level premiums

The guaranteed cash value growth is based on an interest rate of 4%. Additional cash value growth is available through dividends, which Guardian has paid consistently to its participating policyholders since 1868.

Dividends Can Be Used To:

  • Purchase paid-up additions – increasing both cash value and death benefit
  • Pay premiums – reducing out-of-pocket costs
  • Earn interest with the company – accumulating additional value
  • Take as cash – providing supplemental income

Cash Value Features & Growth

The cash value component is one of the most attractive features of Guardian’s whole life insurance policies. Key aspects of Guardian’s cash value include:

  • Guaranteed 4% minimum growth rate for cash value
  • Dividend interest rate of 6.10% for 2025 (increased from previous years)
  • Tax-deferred accumulation
  • Access to funds via policy loans or withdrawals
  • Unique Index Participation Feature that allows policyholders to allocate cash value to receive dividend adjustments based on S&P 500 performance

It’s important to note that Guardian practices direct recognition, which means the company adjusts the dividend paid to participating policyholders when there is an outstanding policy loan. This is an important consideration when comparing insurance companies for specific strategies like infinite banking.

Universal Life Insurance

Guardian offers several universal life insurance options designed for different needs and financial goals:

Universal Life Insurance

Universal Life provides flexible permanent coverage with both a death benefit and cash value growth. You determine your premium amount and timing of your premium payments. Your cash value can grow via interest credited from investment returns in the company’s general account.

Variable Universal Life

Variable Universal Life offers the benefits of Universal Life with an additional opportunity to grow your cash value through the allocation of premiums to professionally managed sub-accounts or a fixed account. Your cash value growth is dependent on the performance of the investments in the sub-accounts.

Universal life policies provide greater flexibility in premium payments and death benefit adjustments compared to whole life, making them suitable for those who want permanent coverage with more adaptable features.

Term Life Insurance

Guardian offers convertible term life insurance available for 10, 15, 20, or 30 years. The policy can be converted to universal or whole life insurance with no proof of insurability.

This convertibility feature is particularly valuable as it allows you to start with affordable term coverage and transition to permanent insurance later without having to qualify medically again. Term insurance is ideal for temporary needs like income protection during working years or covering a mortgage.

Benefits of Term Life Insurance:

  • Lower Initial Cost
  • Income Protection
  • Mortgage Protection
  • Conversion Option

Annuity Products

Guardian has significantly expanded its annuity offerings, becoming a market leader with over $3 billion in annuity sales in 2023. Their current annuity lineup includes:

Registered Index-Linked Annuity (RILA)

The new MarketPerform RILA, launched in 2024, offers:

  • Growth potential tied to market indices with customizable buffer protection
  • Downside protection with adjustable buffer levels
  • Flexible investment options
  • Designed for retirement savers seeking growth with less volatility than direct market investments

Fixed Index Annuities

Guardian Secure Index Annuity offers:

Income Annuities

Guardian offers both immediate and deferred income annuities:

  • Guardian Guaranteed Income Annuity: Provides immediate, guaranteed income payments
  • SecureFuture Income Annuity: Deferred income payments beginning at a future date

Variable Annuities

The Guardian Investor ProSeries Variable Annuity provides:

  • Wide array of investment options
  • Free income rider for guaranteed future income
  • Tax-deferred growth potential
  • Death benefit options

These annuity products complement Guardian’s life insurance offerings, providing comprehensive solutions for both protection and retirement income needs.

Ready to compare Guardian Life with other top insurers?

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Benefits of Guardian Life Insurance

Although not exhaustive, below are some areas where permanent life insurance from Guardian can be extremely beneficial when combined with a diversified asset portfolio:

Why Consider Whole Life Over Term

In our opinion, cash value life insurance is often the preferred way to go for many financial goals. Guardian’s whole life insurance is one of the best options available in the market, with its strong dividend history and financial stability.

However, if you are considering term life insurance, then choose a term policy that can be converted into a high-quality whole life or universal life policy. Guardian’s convertible term provides this valuable option.

Alternatively, you can always get a smaller whole life policy and add a term rider to maximize your death benefit, but also begin growing your cash value simultaneously.

Tax Free Life Insurance Policy Loans

You can access your cash value via life insurance loans from the carrier using your cash value as collateral are income tax free. Additionally, you can withdraw cash from your policy up to your basis without creating a taxable event.

A potential consideration with Guardian Life is that the company charges 8% interest on policy loans for the first 25 years, after which time the interest rate charged drops to 5%. This loan interest rate is higher than some competitors offer.

Guardian practices direct recognition, which means the company adjusts the dividend paid to participating policyholders when there is an outstanding policy loan. In our article covering infinite banking pros and cons we addressed the advantages of non-direct recognition vs direct recognition if you plan to use the policy for personal financing.

Tax Deferred Cash Value Growth

The IRS has created many tax incentives for cash value life insurance. Whole life insurance is one of the best ways to take advantage of those tax incentives.

Cash value life insurance grows tax deferred. If you practice proper policy management, you may never need to pay taxes on the cash value growth.

Paid up additions rider (PUAR) can also be used to increase the policy’s death benefit and cash value. However, when using a PUAR it is important to understand that overfunding a policy can result in the policy being considered a modified endowment contract (MEC).

Tax Free Death Benefit

The death benefit from your policy goes to your beneficiary income tax free. A death benefit may be taxed is if your estate exceeds the federal estate tax exemption limit or you live in a state with an inheritance tax. Therefore, if you have a large estate, careful asset protection planning is necessary.

Policy Riders & Options

Guardian offers a variety of riders to enhance and customize your life insurance policy:

Whole Life Insurance Riders

  • Long-Term Care (LTC) Rider: Offers long-term care insurance in addition to the life insurance death benefit. You can access a maximum benefit amount which equals the lesser of 90% of the total death benefit or the policy face amount less $25,000.
  • Paid-Up Additions: Allows you to add additional premium payments to your policy to purchase “paid-up” life insurance, increasing your death benefit and cash value.
  • Index Participation Feature: This rider is exclusive to Guardian and allows you to allocate all or a portion of your cash value to receive a dividend adjustment based on the movement of the S&P 500 Price Return Index, subject to a cap and a floor.
  • Accelerated Benefit: You can access a portion of your death benefit for a qualifying terminal illness or chronic illness.
  • Guaranteed Insurability Option: Provides you the option of adding additional life insurance with no evidence of insurability required. This is particularly valuable for life insurance for children as it ensures future insurability.
  • Waiver of Premium: A waiver of premium rider provides that if you become permanently disabled, the premium will be waived, allowing you to keep the policy in force.

Universal Life Insurance Riders

Not all of these riders are available for Variable Universal Life, but many Universal Life policies offer:

  • Cash Value Enhancement
  • Waiver of Specified Amount
  • Waiver of Monthly Deductions
  • Enhanced Accelerated Benefit
  • Accelerated Death Benefit
  • Guaranteed Insurability Option
  • Accidental Death Benefit
  • Disability Benefit Rider

Guardian Life Insurance Review Conclusion

Guardian Life stands as one of the premier life insurance providers in the United States, with unmatched financial strength, a consistent dividend history dating back to 1868, and an expanding portfolio of innovative products. The company’s mutual structure ensures that it operates for the benefit of policyholders, a key factor in its consistent performance and record dividend payouts.

Guardian’s whole life insurance offerings remain industry-leading, with strong guaranteed cash value growth, the unique Index Participation Feature, and the upcoming record $1.6 billion dividend payout for 2025 with an increased dividend interest rate of 6.10%. These features make Guardian whole life policies particularly attractive for long-term wealth building and financial planning.

The company has also made significant strides in expanding its annuity business, launching innovative products like the MarketPerform RILA and enhanced income annuities, positioning itself as a leader in the retirement income market with over $3 billion in annuity sales.

Digital innovations like the GuardianWellâ„¢ platform reflect the company’s commitment to improving customer experience and providing holistic financial solutions that address “Mind, Body, and Wallet®” needs.

Areas to consider include Guardian’s direct recognition policy for loans, which may affect dividend earnings on loaned amounts, and the relatively high 8% loan interest rate for the first 25 years. These factors may impact strategies like infinite banking compared to non-direct recognition companies.

Guardian is a solid company that offers excellent product options. If you are in the market for life insurance you can’t go wrong with Guardian. However, at the end of the day they are only one of many options out there.

Is Guardian Life the right company for you based on your specific needs, goals, and objectives?

That’s the key question to answer. The best approach is to compare Guardian’s offerings with other top-rated insurance companies to determine which provides the optimal solution for your unique circumstances.

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11 comments

  • Ken Overdorf
    Ken Overdorf

    Follow up for previous email “Buy a Fixed Annuity NOW …
    I live in PA
    Ken

  • ken

    interested in purchasing a 3- 5 year Fixed Annuity NOW given the rates are reasonable.
    Can you help? Your Name ?
    Need info to make a sound decision: 856-297-9492 (after noon)
    Ken Overdorf

    • SJG
      A

      Hi Ken,

      One of our annuity experts should have reached out to you already. If you haven’t made contact, email Jason Herring at jason@insuranceandestates.com.

      Best, Steve Gibbs for I&E

      Steven Gibbs is a licensed insurance agent, and the following agent
      license numbers of Steven Gibbs are provided as required by state law:

      Resident License; AZ agent #17508301,
      Non-resident Licenses: TX agent #2273189, CA agent #0K10610,
      LA agent #769583, MA agent #2049963, MN agent #40563357,
      UT agent #655544.

  • Jacque

    I am interested in using IBC for personal financing. Guardian does not look good to me with a dividend rate of 5.65% compared to a loan rate of 7-8%. It looks like I would be losing money if I take out a policy loan. Any thoughts?

    • Insurance&Estates
      A
      Insurance&Estates

      Jacque,

      Your analysis is correct. Guardian Life would not currently be a company we would recommend for IBC. If you are interested in seeing the companies we currently recommend, we suggest you connect with Barry Brooksby at barry@insuranceandestates.com with a contact number and he will reach out to you.

      Best, I&E

  • jeffrey Haber
    jeffrey Haber

    waiver of premium only goes to age 65.

  • Anthony Barba
    Anthony Barba

    I am interested in a hybrid long term care insurance policy for myself and my wife.

    • Insurance&Estates
      A
      Insurance&Estates

      Anthony,

      Thank you for the inquiry. We will reach out to you shortly.

      Sincerely,

      I&E

  • jeff

    If you would to talk about Direct Recognition, one would assume you completely understand it.
    Clearly you do not.
    D.R. does not mean your dividend is lowered if you take a loan out.
    It means it is adjusted if you take a loan out.
    In many circumstances the dividend payable after a loan is higher.
    If you want to be informative you also must include that on new policies Guardian offers choice after the 10th year. No other company does this after issue.
    Guardian also offers a 4% guaranteed loan rate after 20 years and age 65.
    It is important to know with a variable loan interest rate, loan rates go up faster than dividend increases, you could easily find yourself on the wrong side of the curve.
    I am sure all you infinite bankers are aware the the sales load Guardian charges on PUA is one of if not the lowest in the industry.
    Guardian also offers one of the only indemnity attached LTC riders in the industry.
    BTW on a previous page you said beware of Guardian agents substituting an l99 for a ten pay.
    Before you demean an entire sales force , you may want to get your facts in order.
    FYI, I spent 20 years with Guardian and no current affiliation other than being licensed as a broker……the same as Nelson Nash

    • Insurance&Estates
      A
      Insurance&Estates

      Thank you for the feedback. We appreciate Guardian and we appreciate you bringing attention to the company. All the best in your endeavors.

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