Thrivent Financial 2025 Review

About Thrivent Financial

The company now known as Thrivent Financial was formed in Wisconsin in 1902 under the name Aid Association for Lutherans. The organization’s current iteration came into being as Thrivent Financial for Lutherans following a 2002 merger with the Minnesota-based Lutheran Brotherhood. Thrivent has its corporate headquarters in Minneapolis and its operations center in Appleton, Wisconsin, along with smaller regional offices around the country.

Thrivent Financial is a fraternal benefit society, with members instead of shareholders. Along with life insurance, banking, and investments, Thrivent also provides members with opportunities for charitable giving and volunteer work, including through its long-standing relationship with Habitat for Humanity.

Thrivent is still influenced by its Lutheran background, but membership is now open to all Christians. Thrivent has two classes of members: benefit members and associate members. Benefit membership comes with any annuity or policy purchase, while associate membership requires a $20 annual fee. Both membership classes are provided additional benefits, but certain member discounts, charitable opportunities, and access to Thrivent’s banking services are reserved for associate members.

Thrivent offers annuities and life insurance policies in every state but New York, though not every product is available in every state in which Thrivent does business. Product purchases can be made through in-house representatives of the company or independent agents. For prospective applicants who are not yet Thrivent members, the purchase process includes applying for membership in Thrivent.

Thrivent Financial Ratings & Strength

With an impressive A++ rating, Thrivent is in exclusive company among A.M. Best’s highest rated life insurance carriers. This superior rating was reaffirmed in August 2024, highlighting the company’s continued financial stability.

Rating Agency	Rating	Category
A.M. Best	A++ (Superior)	Highest of 13 categories
Fitch	AA+	Very high credit quality
Moody’s	Not Rated	N/A
S&P Global	Not Rated	N/A
Comdex Ranking	99	Out of 100
Better Business Bureau	A+	Accredited since 1999

2024-2025 Financial Performance

Thrivent has demonstrated exceptional financial growth in recent years:

• Record Revenue: $12 billion in 2024 (16% higher than 2023)
• Assets Under Management: $194 billion (8% increase from previous year)
• Adjusted Surplus: $17.8 billion (all-time high)
• Member Benefits: $564 million in dividends and policy enhancements for 2025

Additionally, Thrivent boasts on its website that it has consistently been included in Ethisphere’s list of the “World’s Most Ethical Companies.”

2025 Innovations & Updates

Thrivent Bank Approval

In 2024, Thrivent received regulatory approval to establish Thrivent Bank, allowing for expanded digital banking services for members. This development represents a significant advancement in Thrivent’s ability to provide comprehensive financial solutions.

New Investment Options

• Fixed Income ETFs: Introduced in February 2025, expanding investment options for clients
• Private Equity Access: In April 2024, Thrivent made private equity funds available within its asset allocation portfolios, increasing access to alternative investments for retail clients
• Multi-Year Guarantee Annuity (MYGA): Launched in May 2023, offering guaranteed returns for long-term financial goals

Brand Refresh

In March 2025, Thrivent refreshed its brand identity, leaning into its purpose with the tagline “Where Money Means More™” to better reflect its unique position as a financial services organization that combines financial expertise with Christian values and community service.

Thrivent Products & Services

Thrivent offers a comprehensive suite of financial products and services designed to help members achieve financial clarity, enable lives full of meaning and gratitude, and create a positive impact.

Thrivent Term Life Insurance

Thrivent offers 10, 15, 20, and 30-year terms for new insureds from ages 18 through 75, though initial term periods cannot go beyond the insured’s 85^th birthday.

• Coverage Range: Starts at $100,000 and goes as high as $2 million
• Premium Structure: Term life insurance rates are fixed during a policy’s initial term
• Renewability: Policies can be renewed annually for increased premiums after the term concludes
• Included Benefits: Terminal illness rider included with all policies
• Conversion Option: All policies include a conversion option allowing term coverage to be converted to whole life or universal life during the first five years

For an additional premium, an extended conversion option, which can be exercised through the end of the initial term or age 70 (whichever comes first), is also available.

Thrivent Whole Life Insurance

Thrivent’s standard cash value whole life insurance policy features fixed premiums, guaranteed-for-life coverage, and accrual of cash value that earns guaranteed, tax-deferred interest.

• Eligibility: Available for new insureds up to age 90
• Payment Options: Whole life insurance rates can be scheduled so that a limited pay life insurance policy is fully paid-up in:
  • Ten years
  • Twenty years
  • When the insured reaches age 70 or 95
  • Via a single, lump-sum payment when the policy is issued
• Dividends: Participating whole life policies are eligible for dividends, which can be:
  • Applied toward current premiums
  • Used to purchase additional coverage
  • Applied to outstanding policy loans
  • Taken as cash

Whole Life Insurance for Children

Available for purchase by parents, grandparents, and legal guardians of children from 0 to 15, Thrivent’s whole life policy for children provides coverage starting at $15,000 and going up to $100,000.

• Low premiums are locked in for the child’s entire life
• Policy premiums are structured to be fully paid-up when the insured reaches age 65
• Policies accrue interest-earning, tax-deferred cash value
• Eligible for dividends like standard whole life policies

Thrivent Universal Life

Thrivent’s Universal Life policy features the flexible premiums and benefits that define universal life as a financial product. Coverage is guaranteed to remain in place for life, subject to the minimum premium requirement.

• Cash value accrues interest at a minimum rate of 3%
• Flexible premiums and death benefit options
• Policies covering new insureds under age 18 are eligible for guaranteed increase options, allowing purchase of additional coverage without further underwriting

Thrivent Variable Universal Life

Thrivent also offers a variable universal life policy through its affiliate, Thrivent Investment Management, Inc.

• Potential for greater cash-value growth than standard universal life
• Higher risk with market-based investment options
• Policyholders can apportion cash value among various investment options:
  • Higher-risk equity funds
  • Low-risk government bonds
  • Various investment portfolios in between

Other Financial Products

In addition to life insurance, Thrivent offers a comprehensive suite of financial products:

• Annuities: Fixed, variable, and multi-year guarantee annuities (MYGA)
• Disability Income Insurance: Protection for your income if you become unable to work
• Long-Term Care Insurance: Coverage for long-term care needs
• Medicare Supplement Insurance: Additional coverage to complement Medicare
• Investment Products: Mutual funds, ETFs, asset allocation portfolios, brokerage services
• Banking Services: Through the newly approved Thrivent Bank
• Retirement Planning: Comprehensive retirement solutions

Available Life Insurance Riders

Terminal Illness Rider

If the insured is diagnosed with less than 24 months to live, a portion of the policy’s death benefit can be accelerated at the policyholder’s option.

Disability Waiver of Premium Rider

If the insured becomes totally disabled, premium obligations are waived during the period of the disability.

Paid-Up Additions Rider

Available with whole life policies, the Paid-Up Additions rider gives the policyholder the option to purchase additional coverage that is paid-up upon issuance, has interest-earning cash value, and is itself eligible for dividends.

Guaranteed Purchase Option

Available with whole life policies, this rider gives the policyholder a contractual option to purchase additional coverage at specified dates or life events, with no further underwriting.

Community Impact & Generosity Programs

As a fraternal benefit society, Thrivent is committed to serving communities and helping members make a positive impact. In 2024, Thrivent and its clients raised and donated $331.4 million and volunteered 14.9 million hours, reflecting the organization’s commitment to service and generosity.

Unique membership benefits include access to generosity programs, resources for charitable giving, and community outreach. Thrivent’s fifteen-year relationship with Habitat for Humanity is just one example of how the organization helps members give back to their communities.

Contact Information

Department	Contact Information
Customer Service	800-847-4836 (Monday–Friday, 7am–6pm CT)
Fax	800-225-2264
Corporate Address	901 Marquette Ave, Suite 2500 Minneapolis, MN 55402
Website	www.thrivent.com

Conclusion

Thrivent Financial stands out as a unique financial services organization that combines strong financial performance with a mission-driven approach. Its membership model, exceptional financial ratings, and diverse product offerings make it an attractive option for those seeking both financial security and alignment with Christian values.

The company’s recent innovations, including the approval of Thrivent Bank and new investment options, demonstrate its commitment to evolving with members’ needs while maintaining its core principles. For those interested in combining financial planning with opportunities for community impact, Thrivent offers a distinctive approach not found with traditional financial services providers.

Whether you’re looking for life insurance, retirement planning, investment options, or a financial partner that shares your values, Thrivent’s comprehensive offerings and exceptional financial strength make it worth considering.