≡ Menu

Customer Reviews
Advertiser Disclosure

Why Variable Life Insurance Might Be the Best Policy For You

Fact Checked by Jason Herring & Barry Brooksby
Licensed Agents & Life Insurance Experts.
Insurance and Estates, a strategic life insurance provider composed of life insurance professionals, is committed to integrity in our editorial standards and transparency in how we receive compensation from our insurance partners.
Variable Universal Life

With so many different types of life insurance products that are out there, it’s easy to understand why some folks often become frustrated while shopping for life insurance or simply decide to buy a Term Life Insurance policy because it “seemed” like the right “kind” of life insurance to get.

And while…

Purchasing a Term Life Insurance policy might be “right” for you, we wanted to take a moment and describe what a Variable Life Insurance Policy is so that when you ultimately decide what “kind” of life insurance policy is right for your family, that decision won’t be based on the fact that you didn’t fully understand all of your options!


What Is Variable Life Insurance? 

Variable life insurance (VLI) is a type of permanent life insurance that, like all policies of this type, features a death benefit and is guaranteed to remain in force as long as you make premium payments.

Variable life insurance also has a cash value account but, unlike traditional permanent life policies such as whole life, funds in the cash account can be invested in sub-accounts designed to provide performance similar to mutual funds.

A typical VUL insurance policy offers 20 to 30 or so investment sub-account options, which might track an index such as the S&P 500 or invest in securities such as small-cap stocks, international stocks, bonds, etc.


Because these cash subaccounts offer the opportunity to realize higher returns than are typically associated with permanent life cash value accounts, VLI is considered a higher risk/higher reward option than traditional permanent life insurance.

You see, while variable universal life policies can deliver better returns than you would receive with a whole life policy, they can also do worse – even causing your cash account to fall in value, unlike traditional policies which guarantee a positive return.

Additionally, a variable life policy typically features higher fees than traditional policies to pay the expenses associated with managing the investments held in the subaccounts, once again similar to mutual funds and 401k accounts.

Withdrawals and Loans

The cash account in a variable life policy, as with other permanent life insurance policies, offers liquidity in the form of partial withdrawals and by serving as collateral for policy loans.

Additionally, as a tax-favored life insurance product, funds in a variable life insurance cash value account grow tax-deferred.

For those willing to accept the greater risk associated with these policies, the ability to grow funds free of taxation in mutual fund-like subaccounts can make variable life attractive as a means of building up cash value for later use, whether for retirement or some other purpose.

Death Benefit Options

The death benefit of variable insurance policies can be either a level amount that equals the policy’s face value upon purchase, or it can consist of the face amount plus the policy’s cash value. This latter option requires higher fees but enables you to pass on a larger amount of money to your beneficiaries.

You should always check the terms of any variable universal life policy you are considering purchasing, as some policies will reduce the amount of the death benefit if the performance of the cash value subaccounts is very poor.

Top 10 Variable Universal Life Companies

The following companies are our current picks for the best variable life insurance companies.

CompanyProductsA.M. Best Rating
AIGAG Platinum Choice VUL 2A
AXA IncentiveLife Optimizer III

IncentiveLife Legacy III
John HancockProtection VUL

Accumulation VUL
LincolnAsset Edge VUL

NationwideVariable Universal Life Accumulator

Variable Universal Life Protector
Pacific LifeSelect VUL-Accumulation

Prime VUL
PrincipalVUL Income IIIA+
Protective LifeInvestors Choice VULA+
PrudentialVUL ProtectorA+
SecurianAccumulator VUL

VUL Defender

Variable Universal Life Insurance

There are many pros and cons of variable universal life insurance. For one, it offers more flexibility than traditional whole life insurance by enabling you to use your cash value to pay all or a portion of your premium payments.

For example, a VUL insurance policy allows you to make excess contributions early in the policy’s life that can be used to make your premium payments in later years.

These policies are sometimes referred to as flexible premium life insurance because of the variety of payment options they offer.

Flexible Premiums

While this premium payment flexibility can be useful for managing your finances if your financial situation should change, it should be used cautiously – in the worst case, if the value of your subaccounts declines due to a stock market slump, it could result in a shortfall in funds available to pay your variable life insurance premium. If you aren’t able to pay your premium with outside funds, the policy could lapse.

Variable Life Insurance vs Whole Life Insurance

As mentioned previously, the cash account of a vul insurance policy enables you to take more risk with your funds than is possible with a traditional permanent life insurance policy such as whole life.

When comparing VUL vs Whole Life, it is instructive to look at their similarities and differences. Both types of policies:

  • Feature a death benefit that is guaranteed as long as premiums are paid
  • Offer a cash value account that can increase in value over time
  • Offer the ability to access funds in your cash value account either in the form of a partial withdrawal or policy loan
  • Allow for tax-free withdrawals (up to the amount of the funds you have contributed to the policy) from the cash account (subject to policy rules)
  • Offer level premium payments over the policy’s life
  • Enable the cash value account to grow tax-deferred

VUL insurance and Whole Life insurance policies differ in the following ways:

  • The death benefit associated with a variable universal life policy can be raised if your subaccounts perform well. Alternately, it can be decreased in some policies if your subaccounts perform much worse than expected
  • Whole life insurance guarantees the growth of your cash account value as long as premiums are paid, while variable life does not
  • Whole life insurance is non correlated to the stock market, whereas VUL insurance is dependent on a strong stock market
  • With a variable life policy, if your subaccounts perform well, the amount in your cash account has the potential to grow more substantially than would be the case with whole life
  • In a variable universal life policy, you have greater flexibility with regard to paying premiums, premium amounts, and death benefit levels than is the case with whole life insurance

Greater Risk/Greater Reward

Variable universal life features greater risk and the potential for higher cash account returns than whole life.

At the same time, the higher fees charged by VUL policies mean that if a cash account generates the same returns in the cash account as a whole life policy, it will perform worse net of fees. Because of this, VUL insurance policies are best-suited for policyowners who are willing to accept the risk associated with stock and bond market-linked investments in order to try and realize higher returns.

Accepting this risk can result in greater cash available for you to withdraw later in life, or to pass on to your beneficiaries.

However, if your subaccounts perform poorly, just the opposite is true.

This extends to the potential that poor subaccount performance could result in the life insurance provider reducing your death benefit, or even the potential lapse of the policy in a variable universal life policy.

Thus, it is important to carefully consider the part a variable life insurance policy would play in your overall financial plan before purchasing such a policy.

Variable Life Insurance Policy Loans

A variable life policy can be used for infinite banking in the same way that a whole life policy can, although the variable returns of such policies mean that their returns are harder to predict, making it harder to estimate how taking out a policy loan will impact the policy in the long run.

Infinite banking, also known as banking on yourself, involves borrowing money from your life insurance policy tax-free while using earnings from your remaining cash account balance to pay the interest on the loan charged by the insurance company.

With a whole life policy, the predictability of the returns makes it easier to calculate the necessary breakeven point at which you can take out a loan at zero net cost, where the earnings from your cash account pay the interest cost of the loan.

Given the difficulty involved in trying to determine how a variable life policy’s subaccounts will perform, calculating a breakeven point in advance is generally not possible. Thus, it is important to understand the impact that subaccount performance can have on a policy when taking out a policy loan.

If your subaccounts perform well, this frees up more funds that that you can access via a policy loan.

If they perform poorly, on the other hand, it can negatively impact the amount of funds available for withdrawal via a loan.

In addition, declining subaccount values could make it necessary to repay all or a portion of an existing loan to provide sufficient funds to retain the death benefit at current levels – or to keep a policy from lapsing, in the case of a variable universal life policy.


We’ll be the first to admit that we’ve gone over a lot of information here, and in doing so, we may have scared off a few folks while at the same time convinced a few folks that a variable life insurance policy is definitely the policy for them!

But here’s the thing…

Our intention with this article isn’t really to do either.

Our only intention with this article is to simply introduce what a variable life insurance policy is so that when you give us a call here at I&E, you’ll be somewhat familiar with what one is so that you might be better prepared to ask us questions about them.

You see…

Here at I&E, we don’t have any kind of “pre-set” notion on what “kind” of life insurance product might be the BEST for you.

All we want to do is understand what you want to achieve by purchasing a life insurance policy then help you find the “best” life insurance policy that you can qualify for.

We do this…

By offering a wide variety of different life insurance products by dozens of different life insurance companies so that we won’t have to try and “pigeon hole” you into a “one size fits all” scenario with just one or two different insurance companies.

So, what are you waiting for?  Give I&E a call today and see what we can do for you!

0 comments… add one

Leave a Comment