Paid-Up Additions (PUA)
Small, fully paid-up blocks of extra whole life insurance bought with extra premium or dividends — the accelerator pedal for cash value growth.
A paid-up addition is a miniature Whole Life Insurance policy purchased outright with a single payment — no future premiums ever due on it. Each PUA immediately adds Cash Value (typically 90%+ of the payment converts to equity right away) and permanently increases the Death Benefit. PUAs are themselves participating: they earn dividends, which can buy more PUAs — compounding stacked on compounding.
The PUA rider is the single most important design element in a policy built for Infinite Banking. Base whole life premium buys guarantees efficiently but builds early cash value slowly; PUA dollars build cash value almost one-for-one. Shifting the premium mix — say, 30% base / 70% PUA instead of 100% base — is what turns a policy with usable capital in year eight into one with usable capital in year one. Same insurer, same contract family, completely different machine.
A concrete sketch: $20,000/year into a traditionally designed policy might show $6,000–9,000 of first-year cash value. The same $20,000 into a max-PUA design commonly shows $13,000–17,000 — and the gap in usable capital persists through the crucial first decade when the banking function matters most.
PUA riders come with rules worth knowing: minimums and maximums relative to base premium, "use it or reduce it" provisions on some contracts if you skip PUA payments repeatedly, and flexibility differences between carriers (a major reason company selection matters — see Participating Policy). Each PUA payment also nudges the policy toward the IRS funding limit, so designs run just beneath the Modified Endowment Contract (MEC) line, with the insurer testing every payment.
Two everyday uses: dump windfalls (bonuses, tax refunds, business distributions) into the PUA rider to accelerate the system, and direct dividends to PUAs by default so the policy feeds itself.
Related terms
Whole Life Insurance
Permanent life insurance with a guaranteed death benefit, fixed premiums, and a cash value account that grows at a guaranteed rate — for your whole life, not a set term.
Read moreCash Value
The living, liquid equity inside a permanent life insurance policy — money you can borrow against, withdraw, or surrender while you are alive.
Read moreDividend (Life Insurance)
A share of a mutual insurer's profits paid to whole life policyholders — not guaranteed, but paid by top mutuals every year for over a century.
Read moreModified Endowment Contract (MEC)
What a life insurance policy becomes when funded faster than IRS limits allow — it keeps the death benefit tax break but loses tax-free access to cash value.
Read moreInfinite Banking
A strategy where you overfund a whole life insurance policy and borrow against its cash value, so your money compounds while you use it — you become your own source of financing.
Read moreSee how paid-up additions (pua) fits your situation.
A Fit Call is a conversation, not a pitch. Bring your questions — leave knowing whether the strategy fits your numbers.