Human Life Value Workshop: Unlock the Secret to Building True Generational Wealth Through Your Greatest Asset
The next live webinar has not yet been scheduled. You can watch the replay of our last webinar here: Rockefeller Method: Open the Secret to Building True Generational Wealth Through Your Greatest Asset
Your life is more valuable than your home or car—yet most people protect those assets better than they protect their greatest wealth-building tool. Learn what the Rockefellers did to create generational wealth.
Discover how to calculate your true Human Life Value and transform life insurance from an expense into a wealth-building system that benefits you during life AND creates a lasting legacy.
Join us to master the Human Life Value concept, a proven strategy that shifts focus from just replacing income to preserving legacy and creating generational wealth through Infinite Banking.
📅 Thursday, June 12, 2025
10 pm AZ (PT), 12 pm CT, 1 pm ET
The Rockefeller Strategy—and How You Can Use It Too
Human Life Value Workshop: Master the Strategy That Builds Wealth While You Live AND Leave a Legacy When You’re Gone
Reserve your spot now and even if you can’t attend live, we’ll send the recording to watch anytime. Don’t miss out on discovering how your life’s true value can fund your dreams and secure your family’s future!
We will discuss the following
- The Reality Check: How much pressure would you feel if your most valuable asset—your life—wasn’t properly protected and optimized for wealth building?
- Human Life Value Calculation: Step-by-step framework to estimate your true worth using income multiples and age factors
- The Rockefeller Blueprint: How America’s wealthiest family used whole life insurance to preserve and grow wealth across generations—and why this strategy works even better today
- Infinite Banking Integration: How high cash value whole life insurance serves dual purpose—funding your Human Life Value while creating your personal banking system
- Retirement Income Buffer: Real case study of how retirees use whole life policies during market corrections
- Biblical Stewardship: “A good man leaves an inheritance to his children’s children” (Proverbs 13:22)—practical application
What Clients Are Saying
Barry has provided Exellent Service...
“Barry has provided excellent guidance on my initiation of a whole life insurance policy. He provides timely responses, answers all questions, and appears committed to my financial success. Throughout the process, Barry took the time to explain complex insurance concepts in terms I could understand. His knowledge of the industry and various policy options helped me make an informed decision that aligns with my long-term financial goals. What I appreciate most about Barry’s service is his responsiveness. Whenever I have a question or concern, he routinely gets back to me quickly. He communicates in a relaxed manner as he patiently addresses each of my questions. I highly recommend Barry to anyone looking for guidance on whole life insurance or other financial planning needs. His professional expertise combined with his genuine interest in his clients’ financial wellbeing makes him an exceptional advisor. “ Date of experience: March 11, 2025
Barry Brooksby's expertise, dedication...
Barry Brooksby’s expertise, dedication and genuine care for his clients truly sets him apart. I recently had the pleasure of working with Barry Brooksby and I couldn’t be more satisfied with the experience. From the very beginning, he demonstrated exceptional professionalism and a deep understanding of the intricacies of IBC and whole life policies. Barry is very patient and took the time to thoroughly explain all the options available to me, ensuring I understood the benefits and potential drawbacks of each. His responsiveness was impressive, always getting back to me quickly with answers to my questions. His professionalism made the process smooth and stress-free and his willingness to patiently answer all my questions made me feel confident and well-informed throughout the process. I look forward to continuing to work with Barry and highly recommend him to anyone looking for a knowledgeable and trustworthy insurance agent or wealth coach. His expertise, dedication and genuine care for his clients truly sets him apart. Thank you, Barry Brooksby, for your outstanding service! Date of experience: September 23, 2024
I had talked with Barry many times...
A1 Service! I had talked with Barry many times over the course of me deciding to go with my infinite banking program and he was always helpful with any questions or concerns. Barry has relatable life examples and dumbs the terms down to where even the simplest people could understand the work he is trying to accomplish by helping individuals plan for the future. I highly recommend giving him a call if you ever find yourself needing answers about infinite banking and/or many other financial subjects. Date of experience: October 23, 2024
Barry is extremely knowledgable about...
Barry is extremely knowledgable about wealth, finances, and using whole life policies for IBC purposes. I’m confident he got me the best policy possible for my situation. He is passionate and breaks things down into digestible pieces that are easy to understand. And he’s not pushy! I feel very fortunate to have him and the Insurance and Estates team in my corner. I would highly recommend working with Barry! Date of experience: July 30, 2024
Why We Created This Workshop: Your Life is More Valuable Than Your Home or Car—Let’s Prove It
The Problem: Most people insure their homes and cars but fail to properly calculate and protect their Human Life Value. They view life insurance as just a death benefit expense instead of recognizing it as their most powerful wealth-building and legacy-creating tool.
The Solution: The Human Life Value approach transforms how you think about life insurance. Instead of just income replacement, it becomes a growing asset that funds your increasing worth over time while creating a tax-advantaged banking system for your family.
Our Mission: We’ve seen too many families unprepared for life’s transitions while the ultra-wealthy—like the Rockefellers—have used these same Human Life Value principles for over a century to build lasting legacies. This workshop reveals their time-tested strategy.
Your Breakthrough: In 60 minutes, discover how to calculate your true Human Life Value, understand how to structure whole life insurance for maximum cash value growth, and get a 3-step plan to start building generational wealth that serves you during life and creates a lasting legacy.
Why Now: In today’s volatile economy, having multiple financial tools isn’t luxury—it’s necessity. The wealthy have used this strategy for generations. Your turn starts here.
Meet Your Hosts
Steve Gibbs
Steve Gibbs, CEO and Co-Founder of Insurance and Estate Strategies LLC (I&E), brings a unique multidisciplinary background that combines legal expertise with hands-on business experience. His journey began with an early introduction to cash value life insurance through his uncle, which later evolved into a full-fledged mission after nearly two decades of experience in small business startups, real estate development, and trust and estate planning law. Following 15 years of legal practice that connected him with thousands of clients across the wealth spectrum, Steve co-founded I&E in 2018 with the mission to revolutionize the permanent life insurance sector, quickly becoming a top producer recognized with Penn Mutual’s Century Club Award and recently earning the prestigious AEP® Certification for Multi-Disciplinary Estate Planning Expertise. Steve’s philosophy centers on the belief that most “enterprising” people focus heavily on offense while neglecting defense in their financial planning. His current passion is coaching families in legacy preservation and wealth transfer concerns that extend beyond traditional documentation, helping clients understand the need for comprehensive defensive planning that addresses preventative gaps overlooked by typical experts. Drawing from his diverse background spanning legal practice, real estate development, and business startups, Steve prioritizes partnering with top companies offering both protection and leverage while promoting communication, legacy, and charitable goals that encourage true wealth building approaches that avoid unwarranted risks. Steve now champions the Ultimate Asset™, showing clients how to unlock financial power traditional planning can’t touch.
Barry Brooksby
Barry Brooksby brings over 25 years of experience as an Infinite Banking Practitioner with an extensive background in large-scale real estate investing and financial services. After beginning his career as a traditional financial advisor, Barry became disillusioned with conventional planning options when clients questioned their poor returns. This led him to co-found a trust-deed investment company that managed over $100 million in assets before pivoting during the 2008 housing crash. In 2010, his discovery of Nelson Nash’s Infinite Banking Concept revolutionized his approach, allowing clients to have their money work in two places simultaneously – both in policies and investments. As an Authorized Nelson Nash Infinite Banking Practitioner, Barry has built his expertise on always prioritizing client interests, even when it means reduced commissions through his approach of aggressive cash value funding and term blending. He believes people need to maintain control of their finances rather than relinquishing it to advisors, and focuses on delivering properly designed whole life insurance policies that offer advantages like tax-free retirement income. His philosophy is rooted in his strong faith, viewing financial education as a spiritual endeavor to relieve suffering by giving people alternatives that offer control and peace of mind. Barry’s 25+ years perfecting the Ultimate Asset™ let clients borrow from themselves while their wealth grows—simultaneously.